The St Kilda festival is dedicated to promoting both emerging and already established Australian musicians through the staging of a premier event that provides high profile opportunities for musicians to reach new audiences. It’s a celebration of Australian music for the Australian community.

Taking place against the iconic backdrop of St Kilda Foreshore and Port Phillip Bay, an international tourist destination, the St Kilda Festival stands out from the pack as it the largest patronised, free music festival in the Southern Hemisphere. With no entry fee required, the St Kilda Festival attracts a broad catchments of people, all in support of Australia’s new and established artists and talent. 

Our Core Brand Vales are as follows:

• Inclusive and free
• Showcase of Australian artists and talents
• Celebration of Summer
• Cool event with street cred!
• A Melbourne tradition

The Festival provides companies with access to distinct audiences and unprecedented exposure by attracting:

• over 300,000 Festival goers on Festival day alone
• Approximately 20,000 attendees during Yalukit Wilam Ngargee and Live N Local

Our experienced sponsorship team will help you to develop an integrated marketing program that will reach your target audience and achieve your commercial objectives.

Marketing options include:

• product sampling
• trade and retail promotional support
• experiential marketing
• brand building
• joint media strategy

For further information on existing opportunities at the St Kilda Festival please contact our sponsorship department:
Ph: +61 3 9209 6488
E: khogan@portphillip.vic.gov.au