2011 Image Design Competition: About

ENTRIES ARE NOW OPEN!

The winning image will capture the vibrancy of St Kilda and the spirit and atmosphere of the Festival and will be incorporated into all promotional materials in the lead up to and during the 2011 Festival.
Entries close Friday 27 August 2010

Be imaginative – we are open to any interpretation and style of design

With its 30th birthday now behind it St Kilda Festival is Australia’s and the Southern hemisphere’s largest free patronised street festival. A Melbourne tradition, it is a Celebration of Summer showcasing Australian artists and talents set on the amazing backdrop that is St Kilda beach.

The St Kilda Festival has evolved to a 9 day event, spanning various venues and locations across the entire St Kilda precinct. The Festival attracts an estimated 380,000 festival goers who enjoy a wide variety of Australian music and interactive activities on festival day alone. A further 20,000 support the 8 day program of Live N Local music, visual arts, street performance, film and comedy.

The Festival kicks off with a showcase of music from Australia’s leading indigenous artists as part of Yalukit Willam Ngargee: People Place Gathering - a welcoming event by the local clans people.

The St Kilda Live N Local program sees local traders opening their doors to local musicians, comics, poets, art exhibitions and open air cinema.

At the core of the St Kilda Festival is Festival Sunday held on the second Sunday in February. St Kilda streets are closed to all traffic and you can find over 5 stages choc full of Australian music as well as Kidzones, extreme sports, dance, street performers and a whole lot more.

WHAT WE’RE LOOKING FOR:

We are looking for a simple strong image/ design that reflects, promotes and celebrates St Kilda and/ or the St Kilda Festival

Some keywords to get you thinking:
-    ST KILDA
-    BEACH
-    MUSIC
-    summer
-    families
-    community
-    fun, CELEBRATION
-    events: sports, kiteboarding, dance etc - have a look through our website and see the amazing variety of entertainment on offer at each St Kilda Festival

Also read the event summary above

- The chosen image will be suitable and adaptable to a variety of applications including: website, poster, program, advertising, signage as well as black & white print media
- Range of appeal and capacity to reach our wide audience is important

- Use as many colours as you like
- Images that represent or incorporate violence, pornography, alcohol consumption or gambling will not be considered
- No corporate logos or anything identifiable as corporate logos to be included

The St Kilda Festival logo (as above), sponsor’s logo strip and additional text will be added to the image by the Festival – in consultation with the designer. The image will also be modified or cropped to suit various usages as required.

Judging Criteria

- An image that represents, reflects or celebrates St Kilda or the St Kilda Festival
- An image that appeals to a wide variety of people
- An image that will adapt well across a variety of uses, including print and posters, online usage, signage, clothing, invitations and advertising

Judging / Prize

- Prize to be $2,500
- The winner will be acknowledged on the website/ posters etc as ‘designed by’
- Submissions will be judged by a panel of CoPP staff and graphic designers
- The winner will be notified by Friday 10th September 2010
- Judges decisions are final
- No correspondence will be entered into between judges and entrants